To ensure a growing share in the current home-improvement market, LIME Painting practices multiple ways to help continually expand your clientele. As you know, door knocking is the heart of the LIME Painting model, but marketing plays a definitive role too.
Marketing with LIME Painting
In an effort to keep generating leads, we use marketing strategies such as published literature, word-of-mouth, and our creative name – Love. Integrity. Mission. Excellence.
In 2018, I was mentioned in Dr. John P Hayes’ 12 Amazing Franchise Opportunities. This book is about thriving small businesses with franchise opportunities. Just a few weeks after the publication, Dr. Hayes contacted me about a spin-off book that specifically focused on LIME Painting.
So, before I knew it, Lime Painting Business Opportunity hit the shelves and several potential franchisees and clients began reaching out to me. This recognition is something that will continue paying dividends to LIME and our Franchise Owners for many years to come.
Word of Mouth
Being on-site working on a project in an affluent community generates word-of-mouth recommendations as well. In my earlier days with Spartan College Painters, I would be in the field with my team when we would literally be approached by neighbors that wanted estimates.
Typically, the requests were for little problems like deck staining or vinyl siding but each person would express the difficult measures they’d experienced finding reliable workers to complete the tasks.
For every individual that approached us with this frustration, we set time aside to answer any questions they might have and assure them that we were different – because we are. This is why word of mouth works so well for LIME Painting as customers know that not only are they going to be receiving the highest quality of work but they will also receive an unprecedented level of customer service, never before seen in the home-improvement industry.
To set ourselves apart from the competition we inserted our mission right into our company’s name. LIME is the acronym that tells our story in four simple words: Love, Integrity, Mission, and Excellence.
This creative tagline exemplifies our motivation to our customers and to potential Franchise Owners and these four keywords define our business while showing our goals in the context of the positive direction that we’re heading. Customers see LIME and immediately understand that we are there to set the standard in customer service first and foremost.
Our customers continue to grow with these strategies in place and these various forms of marketing can help you too. Your franchise may be contacted on a referral from Dr. Hayes’ books, neighbors in the community or the LIME message.
Fill out the form below to download our franchise report and see if you qualify to join the LIME Painting family.